Targets & KPIs
Track your revenue targets, pipeline metrics, and activity goals
Revenue Metrics
Annual Target
€2.5M
Average Deal Size
€80K
Deals Required
31
Sales Cycle
4-10 months
Pipeline Metrics
Qualified Opportunities
0 / 124
0% Complete
First Meetings
0 / 620
0% Complete
PoC Proposals
0 / 62
0% Complete
Closed Deals
0 / 31
0% Complete
Weekly Activity Targets (Per AE)
Calls per AE per Week
50
Emails per AE per Week
25
First Meetings per AE per Week
6
LinkedIn Outreach per Week
30
⚠️ Critical Success Factor
Each AE must conduct 6 first meetings per week, every week. That's 312 meetings/year per AE. From those, you'll close 7-8 deals each. This is non-negotiable for hitting €2.5M.
Content Metrics
Blog Posts Published
1 / 8
12.5% Complete
Whitepapers Created
0 / 1
0% Complete
Video Testimonials
0 / 3
0% Complete
LinkedIn Posts per Week
0 / 3
0% Complete
Quarterly Targets
Q1 2026
Launch blog series, ABM campaigns, 15-20 qualified opps
€640K
8 deals
Q2 2026
Whitepaper launch, roundtable event, add 15-20 new opps
€640K
8 deals
Q3 2026
Video testimonials, LinkedIn ads, scale content distribution
€640K
8 deals
Q4 2026
Year-end promotion, pull forward deals, close pipeline
€560K
7 deals
Team Capacity
Current team structure and coverage
Sales Team
Singapore AE
Coverage: SG, TH
Malaysia AE
Coverage: MY
Pre-Sales Team
Pre-Sales Engineer 1
Singapore-based
Pre-Sales Engineer 2
Singapore-based
Marketing Budget Allocation
$30,000 annual budget breakdown
LinkedIn ABM Campaigns$12,000 (40%)
Events & Roundtables$9,000 (30%)
Content Creation$4,500 (15%)
Video Testimonials$3,000 (10%)
Tools & Software$1,500 (5%)