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Neptune DXP

Campaign Hub

SEA & ANZ Markets

2026 Campaign Strategy

Campaign Calendar

Quarterly view of all marketing campaigns and content initiatives

Foundation & Awareness
Jan - Mar 2026 • Establish credibility and address core pains with thought leadership content
Blog Topics
Choose 1-2 topics to publish this quarter. Use the 4-follow-up strategy for each.

5 Mistakes to Avoid When Mobilizing Your SAP Plant Maintenance

Theme: The Hidden Costs of Inaction

Published: 2025-12-14

published

The True Cost of Your ABAP Backlog: Why Custom Development is Killing Your Agility

Theme: The Hidden Costs of Inaction

planned

SAP Fiori is Not a Mobile Strategy: Why Your Technicians Still Hate SAP

Theme: The Hidden Costs of Inaction

planned

S/4HANA Migration on the Horizon? Why Your Mobile Strategy Can't Wait

Theme: The Hidden Costs of Inaction

planned

Offline is Not an Option: The #1 Reason Mobile Maintenance Projects Fail in the Field

Theme: The Hidden Costs of Inaction

planned

From Paper to Predictive: How Mobile EAM is Transforming Asset Management

Theme: The Future of Plant Operations

planned

The "Consumer-Grade" Plant Floor: Why Your Technicians Expect Better UX

Theme: The Future of Plant Operations

planned

Unlocking the Citizen Developer: How Low-Code is Closing the SAP Skills Gap

Theme: The Future of Plant Operations

planned

Beyond the GUI: 3 High-ROI Use Cases for Mobile SAP Apps in Manufacturing

Theme: The Future of Plant Operations

planned

Data at the Edge: How Real-Time Mobile Data Capture Improves Plant Safety and Compliance

Theme: The Future of Plant Operations

planned

Neptune DXP vs. Mendix/OutSystems: Why SAP-Native Matters

Theme: Competitive & Strategic

planned

De-Risking Your S/4HANA Project with a Two-Track Application Strategy

Theme: Competitive & Strategic

planned

How Fonterra Modernized Their SAP Operations in 6 Weeks (Case Study Deep Dive)

Theme: Competitive & Strategic

planned

The ROI of a Low-Code Platform for SAP: A CFO's Guide

Theme: Competitive & Strategic

planned

Building a Business Case for Mobile SAP PM: A Step-by-Step Template

Theme: Competitive & Strategic

planned

📋 The 4 Follow-Ups Strategy

Week 1

Publish full blog post on LinkedIn

Week 2

Create 5-slide carousel/infographic

Week 3

Record 1-2 min video summary

Week 4

Text post + LinkedIn poll