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Neptune DXP

Campaign Hub

SEA & ANZ Markets

2026 Campaign Strategy

Campaign Overview

Track your quarterly marketing initiatives and content strategy for SEA & ANZ markets

Revenue Target
€2.5M

31 deals @ €80K avg

Blog Topics
15

1 published

Whitepapers
5

Q2 lead magnets

Initiatives
8

Year-round campaigns

Quarterly Campaigns

Q1: Foundation & Awareness
Jan - Mar 2026 • Establish credibility and address core pains with thought leadership content
7% Complete

Blog Topics (15)

5 Mistakes to Avoid When Mobilizing Your SAP Plant Maintenance

The Hidden Costs of Inaction

published

The True Cost of Your ABAP Backlog: Why Custom Development is Killing Your Agility

The Hidden Costs of Inaction

planned

SAP Fiori is Not a Mobile Strategy: Why Your Technicians Still Hate SAP

The Hidden Costs of Inaction

planned

+12 more topics

Q2: Engagement & Validation
Apr - Jun 2026 • Generate leads with gated whitepapers and host roundtable event
0% Complete

Whitepapers (5)

The Total Economic Impact of a Low-Code, SAP-Native Application Platform

Target: CFO, VP Ops, CIO

planned

A CIO's Guide to De-Risking S/4HANA Migrations with a Two-Track Application Strategy

Target: CIO, Head of IT, SAP Application Manager

planned

The Modern Maintenance Technician: A Blueprint for Mobile-First SAP Plant Maintenance

Target: Maintenance Manager, Plant Manager

planned

Beyond Fiori: A Framework for Building High-Adoption SAP Mobile Apps

Target: Technical Buyers & SAP Architects

planned

The Connected Plant Floor: Integrating SAP PM, MM, and WM with a Unified Mobile Platform

Target: VP Ops, Head of Digital Transformation

planned

Initiatives (1)

Host SAP Customer Roundtable in Singapore

Invite 20 prospects, feature customer speaker

planned
Q3: Acceleration
Jul - Sep 2026 • Create video testimonials and scale content distribution
0% Complete

Initiatives (2)

Record 3 Customer Video Testimonials

Fonterra, Thai Union, + 1 more

planned

Cut Testimonials into 30-second LinkedIn Ads

Create short-form video ads for LinkedIn campaigns

planned

Recommended Tools

Vocal Video

Quick, authentic testimonials ($100/month)

Testimonial Hero

Fully managed service (premium)

StoryPrompt

Interactive conversational recordings

OpenReel

Professional-grade remote production

Q4: Pipeline Conversion
Oct - Dec 2026 • Year-end promotion: "Start 2026 with Modern SAP UX"
0% Complete

Initiatives (5)

Pilot Program in a Box

Fixed-price €40K rapid deployment package

planned

S/4HANA Readiness Assessment

Free assessment with €60K+ contracts

planned

Buy Now, Pay Later

Net 90 payment terms to overcome budget constraints

planned

Partner Kickstart (ANZ)

Double commission + free support for first deal

planned

Multi-App Discount

50% off second app to increase deal size

planned